You probably all noticed that when you use your apps, there might be ads somewhere on the side. There are many ad companies that are trying to take advantage of all the apps available to smart phones. Global mobile ad network InMobi is making a big step to gain smartphone ad share. Last year in June, InMobi offered a $2 million dollar promotion for Apple and Android mobile app developers. How did it work? Usually InMobi keeps 40% of the advertising revenue, while the developer takes 60%, but during the promotion, the developer takes 100% of the advertising revenue. That encouraged people to sign up. By October 2010, InMobi was serving up 5.8 billion ad impressions on smart phones. The iPhone holds the largest amount of ad impressions for any single device out their. InMobi has also stated that in December, Android surpassed iPhone OS in holding the largest amount of ad impressions.
Google also purchased AdMob last year. With mobile advertising greatly increasing, Google wants to take advantage of all the different apps that publishers and developers make. Mobile advertising plays an important role in the marketing force. Apple at first did not allow any third-party mobile advertisers on its iAds mobile advertising platform, but it changed its agreement to allow third-party ad publishers.
Another big factor in the amount of mobile ad impressions on Apple and Android smart phone devices is the amount of activation claims. There are sources that say that there is a 2.5 to 1 ratio of Apple iPhone sales to Verizon Droid sales, but than again, there are also many other Android devices on other carriers. With the iPhone 4 becoming available at Verizon on February 10, 2011, I think iPhone 4 activation claims will increase and the iPhone 4 will definitely increase in mobile ad impressions. Ad companies should definitely keep an eye on the iPhone 4.
What do you think?
A new generation full of surprises is coming to a new destination. The iPad was a hit and many people bought into the idea of a large screen with the capability of an iTouch and many more uses. The iPad can be used for many things such as reading a book without having to squint at a small screen, watching HD movies at your hand, and many more uses that don’t come with an iTouch. Everybody has wondered, when is the new iPad coming out? The so called iPad 2 has been swirling around the cult of the Apple world and rumors have been approaching us. Rumors have said that the iPad is to come in April, but then again, many did say it was suppose to come in December 2010 or January 2011. Neither of these two dates seems true because there has been no huge rumor that makes this true. The new iPad will come with cameras, CDMA, and a faster CPU. It will also be thinner and lighter then the original iPad. If you want to buy an iPad now, I would advise you to hold off on doing so. The new iPad will come with better upgrades and it will be lighter to use. The display will also be a lot better compared to what the iPad has now.
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