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News

Apple & Android Covering Smartphone Ground

You probably all noticed that when you use your apps, there might be ads somewhere on the side. There are many ad companies that are trying to take advantage of all the apps available to smart phones. Global mobile ad network InMobi is making a big step to gain smartphone ad share. Last year in June, InMobi offered a $2 million dollar promotion for Apple and Android mobile app developers. How did it work? Usually InMobi keeps 40% of the advertising revenue, while the developer takes 60%, but during the promotion, the developer takes 100% of the advertising revenue. That encouraged people to sign up. By October 2010, InMobi was serving up 5.8 billion ad impressions on smart phones. The iPhone holds the largest amount of ad impressions for any single device out their. InMobi has also stated that in December, Android surpassed iPhone OS in holding the largest amount of ad impressions.

Google also purchased AdMob last year. With mobile advertising greatly increasing, Google wants to take advantage of all the different apps that publishers and developers make. Mobile advertising plays an important role in the marketing force. Apple at first did not allow any third-party mobile advertisers on its iAds mobile advertising platform, but it changed its agreement to allow third-party ad publishers.

Another big factor in the amount of mobile ad impressions on Apple and Android smart phone devices is the amount of activation claims. There are sources that say that there is a 2.5 to 1 ratio of Apple iPhone sales to Verizon Droid sales, but than again, there are also many other Android devices on other carriers. With the iPhone 4 becoming available at Verizon on February 10, 2011, I think iPhone 4 activation claims will increase and the iPhone 4 will definitely increase in mobile ad impressions. Ad companies should definitely keep an eye on the iPhone 4.

What do you think?

[Source]

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Average Joe's Tips

How to: MobileMe for Free with Google Services + Apple

The concept of MobileMe is great, for $99 a year, Apple provides as service of: email, calendar, contact, tracking, photo, and online cloud storage syncing. All of these features can be accessed from any of the Apple iDevices that you may have, and computers regardless of the OS (Operating System). Additionally, Apple provides the services accessible through their web service at: me.com. Pretty neat, right? The only predicament, why do I need to pay $99 dollars for these services, can’t I access these for free using something else? After a day of searching through the Internet, I discovered that I could with the features of Google.

Now that I have expressed by grief, let’s get started on how we can access these services free through Google with a little help from Apple. I will only be covering the syncing features of: email, calendar, contacts, and the tracking service. However, if you want to sync photos, use Picasa. Picasa is straightforward and intuitive to setup. We will be using Google Sync, a service that is provided free to all Gmail and Google Apps users (like The Real Mac Genius.com Note: Google Apps Administrators must enable Google Sync). Google Sync synchronizes your email, calendar and contacts. To cover the tracking of your iDevices, we will use the kind help of Apple since they have enabled Find My iPhone/iPad for free — thanks Apple!

You might wonder, why is an Apple enthusiast blog advocating the use of Google instead of Apple’s service of MobileMe. Well the answers quite simple, “Why should users (Apple or not) need to pay for these services that are free.” Also, MobileMe is “OK”, so why don’t we just use services that are currently better. Overall, being raised from frugal parents, the best option is free.

Enough with the introduction, let’s start syncing.

Prerequisites:

–       20 Minutes of your time

–       iOS 4.2 running on your iDevice

–       Mac OS X 10.6

–       Gmail account or Google Apps (with Google Sync enabled) with IMAP enabled from the Settings

–       Apple ID (Apple IDs are created if you have ordered on the iTunes Store or Apple Online)

–       Backup of your: email, calendar, contacts — if something were to go wrong

Most access Gmail through the web interface, but if you like to use the native applications of Mail, let’s quickly go through how to enable the syncing of your contacts and calendar in Address Book and iCal.

Gmail will be used instead of writing Gmail and Google Apps.

Note: The Real Mac Genius.com is not responsible for any loss of data. It is your responsibility to backup your data.

Contacts

If Address Book is not open, go ahead and fire it up. Then on the top menu bar, click “Address Book” then “Preferences…” (Command + ,). Click on the “Accounts” tab and check “Synchronize with Google”. Enter your credentials for your Gmail account.

Leave Address Book running, your contacts will be coming in shortly.

Calendar

Launch iCal, if iCal is not already loaded. Like what we did in Address Book, navigate to the preferences of iCal. On the top of the menu bar find “iCal”, then “Preferences…” (Command + ,).  Navigate to the “Accounts” tab, then click the plus at the bottom left to add your Gmail account.

In the “Add an Account” box that has opened, change the account type from “Automatic” to “Google”. Then, enter your Gmail credentials, and click “create” when done.

Leave iCal running, your calendar will be coming in shortly.

Note: iCal, by default only shows one calendar. To enable more, go back to the “Accounts” tab in iCal Preferences (“iCal”, then “Preferences…” ).  Select your account, then click on the “Delegation” tab and check the “Accounts I can access:”, your calendars should populate the screen shortly.

Find my iPhone/iPad

Note: Setup is similar for iPad and iPod touch, the screenshots shown are of an iPhone.

On your iDevice, tap the Settings icon and chose Mail, Contacts, Calendars. Then the Add Account button and select MobileMe. Enter your Apple ID and password and press Next.

You will need to verify your Account. So navigate to the email of the Apple ID and verify. Click the Verify Now on the email sent by Apple.

Go back to the Mail, Contacts, Calendar screen and select the MobileMe account.  Then turn the Find My iPhone on, and tap allow at the prompt.

You can test Find My iPhone by logging into me.com.

Syncing on your iDevice

We will now add your Gmail account to your device. Tap Settings on the homescreen and select Mail, Contacts, Calendars. Then Tap Add Account… and select Microsoft Exchange.

Leave the Domain field blank. For the Username, enter your full Gmail address, then enter the password in the Password field and press Next. If Unable to Verify Certificate appears, tap Cancel.

When the Server field appears, enter: m.google.com and tap Next. Select the services you want to sync (Mail, Calendar, and Contacts).

Unless you wish to delete the existing Contacts and Calendars on the phone, select Keep on My iPhone.

Your device will start to populate with your contacts and calendar.

Success!


Categories
News

Google Docs optimized for iOS Viewing

After yesterday’s announcement of the official Google Voice application for iPhone, Google has kept iOS fans on the edge. The official Google Docs blog announced a updated version of the Google Docs interface for mobile devices, particularly the iPhone. By pointing your mobile browser to http://docs.google.com/m, you have access to the “mobile-optimized versions” of your documents, spreadsheets, and presentations. However, these features will only be accessible from the iPhone for now with read-only privileges. Bummer!

Hopefully, Google will implement editing on the iPhone and bring these features to the rest of the iOS family. For any regular Google Doc user, like us at The Real Mac Genius.com comes in handy!

Categories
News

Google Voice App, Now Live!

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The void has finally been filled with the launch of the Official Google Voice App for iPhone. Granted, a few brave souls have created Google Voice iPhone app, the Official Google Voice App provides features that are not present in the other applications such as Push Notification. Download the Google Voice App today, just sign in and your ready to place a call! It all begins here (Opens iTunes).

Categories
News

iPhone OS or Android OS?

In September, ChangeWave surveys showed an increase of preference for the Google Android operating system. However, the iPhone OS still remains the number one preference. The ChangeWave surveys show that after the huge jump due to the release of the iPhone 4 in June, iPhone OS preference decreased from 50% to 38%. It also states that Google Android OS preference increased from 30% to 37%. BlackBerry Research in Motion’s operating system preference increased from 5% to 6%. Windows Mobile preference decreased from 2% to 1%.

ChangeWave surveys also report satisfaction rates of the operating systems based on the percentage of people that are very satisfied with his or her operating system. 74% of customers who use the Apple iPhone OS are very satisfied. 65% of customers who use the Google Android OS are very satisfied. The satisfaction rate of the Apple iPhone OS and the Google Android OS are high compared to the satisfaction rate of the Palm OS/Web OS, BlackBerry RIM OS, and Windows Mobile. The Palm OS/Web OS satisfaction rate is a mere 32%. The BlackBerry RIM OS satisfaction rate is only 31% and the Windows Mobile satisfaction rate is only 24%.

In conclusion, the Google Android operating system is becoming the next best operating system, while the current number one operating system, the Apple iPhone operating system, is declining. The ChangeWave surveys demonstrate the upward momentum of the Google Android operating system and the downward momentum of the Apple iPhone operating system. Certain features are probably the reason behind the decline in the Apple iPhone operating system preference. The iPhone OS now allows you to multitask and organize folders, but the Android operating system already had those features. What do you think?

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