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Apple Increases PC Marketshare with iPad

iPad mini
Apple’s iPad mini

According to a report released by the research firm Canalys on February 6th, one in six PCs shipped in Q4 2012 was an iPad. iPads make up a third of worldwide PC shipments in Q4 2012. The worldwide PC shipments also increased to 134 million units, a 12% year-to-year increase.

Apple, like before, continued to lead the PC market, shipping 27 million units and holding a 20% share of the PC market. Apple is followed by HP, which shipped 15 million PCs and took an 11% share of the PC market. Lenovo also shipped about 15 million PCs and also took an 11% share as well. Samsung shipped 11.7 million PCs and took a 9% share. Dell is in fifth place, shipping only 9.7 million PCs. Dell is declining but the potential buyout may change things.

Apple showed strong demand for the iPad mini, but Apple’s pad share dipped to 49% in Q4. Amazon’s worldwide pad shipments grew 18% to 4.6 million along with Samsung’s shipment increasing 226% to 7.6 million pads. With Amazon and Samsung’s increase in popularity, 46% of the pad share is Android-based pads.

With Android increasing it’s tablet market share, Apple has more to worry about in terms of competitors. Nonetheless, Apple’s iPad mini has helped Apple remain competitive and not lose its popularity in the tablet market.

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The iPad mini

On October 23, 2012, Apple released the new iPad mini. It is said to be 23% thinner and 53% lighter than the previous iPad. It starts at $329 for a 16 GB Wi-Fi model. It is also available in 32GB and 64GB and in Wi-Fi + Cellular models. There are two color choices: Black & Slate and White & Silver. The iPad mini is very similar to the iPad, except that it is a lot lighter and can easily be held in the palm of your hand, like other tablets in the market, mostly those running Android OS. Can the iPad mini compete?

Some of the features of the iPad mini are nothing new to those who have seen or used an iPad before. It has the standard built-in apps such as FaceTime, Email, and Message, and it also has access to the App Store, which houses over 275,000 iPad apps. In terms of tech specs, it uses the fast A5 chip that provides speed and fluidity to the tablet screen. It is stated to have a 10-hour battery life as well.

One feature specific to Apple products is FaceTime. It is a built-in app and can be used over Wi-Fi or cellular data. While using the iPad mini, you can take advantage of the front-facing FaceTime HD camera or the iSight camera on the rear. The iSight camera even lets you capture videos in 1080p HD and takes full advantage of the 5-megapixels to capture photos.

The iPad mini features dual-band 802.11n Wi-Fi, which means faster Internet connection with download speeds up to 150 Mbps. If you do get the Wi-Fi + Cellular model, you also have access to LTE, HSPA, HSPA+, DC-HSPDA, and cellular and wireless networks.

The iPad mini also comes with Siri: the intelligent assistant, iCloud: Apple’s cloud service, and iOS 6: the most recent and advanced of Apple’s operating systems. However, the most recent iPad contains these features, so the iPad mini is essentially only a miniature third generation iPad. It has the same resolution as the previous iPad, 1024×768, but has a smaller screen to pack all those pixels. On the downside, it doesn’t have the Retina Display that most iPads have. It does have the same front and rear camera as the iPad with Retina Display, but lacks the Dual-core A6X with quad-core graphics, meaning slightly slower performance.

For approximately $170 cheaper, you can get a miniature version of the newest iPad with slightly less advanced tech specs. Whether it can compete against the iPad with Retina Display or other similar tablets, has yet to be determined. Your best bet is to go to the nearest Apple Store and try it out yourself. Who knows, you may end up walking out with a brand new iPad mini.

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Apple becomes top smartphone seller, while competitor Samsung continues to gain traction

Based on the IDC, Apple is the top worldwide smartphone vendor with approximately 20.3 million units sold. Samsung, selling an estimated 17.3 million units, came in second place. Following behind Samsung is Nokia, Research in Motion, and HTC. The most eye-catching part of the quarterly report is the year to year growth. Compared to other smartphones, Samsung has the largest year to year growth of 380.6%. Apple’s year to year change in sales grew 141%. The reason of Samsung’s increasing popularity compared to Apple is that Apple only sells just the iPhone, while Samsung sells different smartphone models. Apple’s iPhone has iOS, while Samsung’s smartphones has Android, Bada, or Windows Phone 7. It appears that Apple and Samsung are going to continue to be tough competitors for the top spot.

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iOS vs. Android: State Dominance

Based on Jumptap, a mobile ad network, Android is dominating the U.S. If you look at the July 2011 Mobile STAT, Android is leading with 38% of the market share in Jumptap Network. iOS is second place with 33% market share. Blackberry OS is third palce with 22% market share. Competitors such as Symbian and webOS have very little control over market share.

One advantage that iOS has is that since is that is has higher advertising interaction. iOS dominates CTR, Click-Through Rates. The average click-through average is .52%. iOS consistently surpasses the average with a .78%. Android is below the average with a .47%. The July 2011 Mobile STAT also showed mobile trends, such as a rise in click-through rates among consumers under 34, but a decline for older users.

Jumptap also made a diagram of the United States and pointed out which states are dominated by which Operating System. It appears that Android dominance is found in the South and Southwest, while iOS dominace is found in the Northeast and Midwest states.

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iPhone is better than Android for Business

Based on Intermedia, a Microsoft Exchange hosting provider, iPhone is better than Android for Business. Intermedia manages about 320,000 premium hosted Exchange email accounts. According to the number of ActiveSync-based smartphones its customers activated, 61% choose the iPhone, 17% choose Android, and 22% choose other. Even though Android market share and popularity is climbing and beating iPhone, business professionals still prefer iPhone. When it comes to tablet customers, 99.8% pick Apple over Samsung and Motorola.

When it comes to comparing the number of ActiveSync devices activated in April, the Apple iPhone is still in the lead with a whopping 64% share. Android’s share is increasing to 33%.

Out of the tablets activated in April, about 100% were iPads. A small fraction of the tablets activated in April were Samsung Galaxy and Motorola Zoom. It appears that the iPad is the leading tablet and it seems that the number of iPads being activated per month has increased.

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