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What’s changed with Apple with Tim Cook?

After Steve Jobs, Tim Cook took over as Apple’s new CEO. Tim Cook brought about very subtle changes to Apple ever since taking the position as CEO. When working with Steve Jobs, they both disagreed about certain components of the company.
One thing that Tim Cook had in mind was using Apple’s cash to pay a dividend or  to buy back stock. Steve Jobs did not agree with that, but now with Tim Cook in control, things may change.

Tim Cook also set up a charity program. Apple isn’t known to be charitable and Steve Jobs wasn’t into giving away Apple’s money. The program is a match employee contributions to non-profits program. It matches up to $10,000.

It was also noted that Tim Cook emails more frequently and addresses Apple as a “Team.” He also promoted Eddy Cue to senior vice president of cloud services. Other changes include dividing up the company’s education division into sales and marketing groups.

With Tim Cook as the new leader of Apple, people are keeping their eyes open as to see what else he will do next. Without the creativity of Steve Jobs, will the company be able to maintain its products and services?

Feel free to leave questions or comments.

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Average Joe's Tips

How To: Customize Your Finder Window

You might be asking yourself why would I want to customize my Finder Window. Well customizing your Finder Window will help with navigating through files faster. There are multiple ways to customize your Finder Window. The first way is to go to the Menu Bar in the top Left, click on Finder, scroll down to Preferences, and select it. From there go into Sidebar and you can pick what menu items you want to show up in your Sidebar. The next way to edit your toolbar is by right clicking on the toolbar. From there you can choose from hiding icons to customizing all of the buttons on your toolbar. If you select Customize Toolbar… a new screen will pop up and you can drag new icons into open spots, move icons in different spots, or remove icons by dragging it off the screen. Another handy tip is that you can drag any file, document, application, ect.. into an open toolbar space, it will leave an icon in that spot and if it is clicked on it will open the file or application.

Stay connected at my new twitter handle to stay updated 24/7 @TRMGaveragejoes and @realmacgenius What do youthink? Let us know in the comment section.

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News

Apple Looking for Cloud Executives

Based on the Wall Street Journal, Apple has started to search for senior-level executives that are familiar with the cloud. Apple has also approached an Internet entrepreneur about a job position, but the information is undisclosed.

Apple is taking steps to improve their products and appeal to those who don’t want everything to be separated by device and want to have everything made available to all computers and devices that rely on Apple’s operating systems and programs. The first step is with the new iCloud that allows content stored in the cloud to be pushed wirelessly to devices.

The company has already begun to employee lower level positions that are related to Web software and services. Apple doesn’t have a solid record when it comes to past Internet products that did not succeed as expected, such as MobileMe and Ping. iCloud is a big improvement and is currently working very well.

One difficulty that Apple faces is that many higher level potential employees are more interested in other companies rather than working for Apple. Apple’s Web services don’t appear to be as high of a priority to Internet engineers and look elsewhere for jobs. Nonetheless, Apple is a strong company and turnover rate is low in Apple’s higher positions.

What do you think? Feel free to leave comments and suggestions.

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Average Joe's Tips

How to: Change Your Modifier Keys

 

Changing your modifier keys to your own preference is very easy and helpful, especially for PC users that have recently switched over to a Mac. To change the Alt, Command, and Control button so that it mimics a PCs is very simple. First, open System Preferences, then select Keyboards, and press on Modifier Keys. A smaller screen will come down and from there you can select the pull down menu on Caps Lock, Control, Option, and Command to change what keys do what. Note that you can change each one of the previously listed keys and so that it acts like one of the other modifier keys. For example, if you wanted to change the Caps Lock action to another key you can make it so that when you select the Command key it acts like the Caps Lock key instead. To do this you select the pull down screen next to Caps Lock Key and select the key that you want to perform the Caps Lock action on, but for this to work properly you will also need to make sure that none of the Actions have the same key or it will not work. Another great thing to do is disable the Caps Lock key by selecting No Action in the pull down screen. The Modifier Keys are great for people who switched from PCs to Macs or for people who just don’t want there Caps Lock on.

 

Stay connected at my new twitter handle to stay updated 24/7 @TRMGaveragejoes and @realmacgenius What do youthink? Let us know in the comment section.

 

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News

What’s the cost of an Apple Store?

How much does each Apple Store cost? Based on Horace Dediu from asymco, each store was about $8.5 million per store, but now it is probably about $10 million per store.  These costs do not include the lease, operating costs, and inventory costs. How did he come up with that figure? Dediu took advantage of Apple’s balance sheets and took a closer look at the “Leasehold Improvements.” At first, there was no correlation between the Leasehold improvements and stores opened, when taking into account that spending occurs before a store opens, there was a consistent pattern. Over the time period illustrated, Dediu noted that Apple opened 220 stores and observed that Apple spent $1.9 billion, which accounts to about $8.5 million per store. It was about $8.5 million per store then, but now it is most likely $10 million per store now.

What are your opinions? Feel free to leave a comment!

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