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What’s changed with Apple with Tim Cook?

After Steve Jobs, Tim Cook took over as Apple’s new CEO. Tim Cook brought about very subtle changes to Apple ever since taking the position as CEO. When working with Steve Jobs, they both disagreed about certain components of the company.
One thing that Tim Cook had in mind was using Apple’s cash to pay a dividend or  to buy back stock. Steve Jobs did not agree with that, but now with Tim Cook in control, things may change.

Tim Cook also set up a charity program. Apple isn’t known to be charitable and Steve Jobs wasn’t into giving away Apple’s money. The program is a match employee contributions to non-profits program. It matches up to $10,000.

It was also noted that Tim Cook emails more frequently and addresses Apple as a “Team.” He also promoted Eddy Cue to senior vice president of cloud services. Other changes include dividing up the company’s education division into sales and marketing groups.

With Tim Cook as the new leader of Apple, people are keeping their eyes open as to see what else he will do next. Without the creativity of Steve Jobs, will the company be able to maintain its products and services?

Feel free to leave questions or comments.

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Apple Looking for Cloud Executives

Based on the Wall Street Journal, Apple has started to search for senior-level executives that are familiar with the cloud. Apple has also approached an Internet entrepreneur about a job position, but the information is undisclosed.

Apple is taking steps to improve their products and appeal to those who don’t want everything to be separated by device and want to have everything made available to all computers and devices that rely on Apple’s operating systems and programs. The first step is with the new iCloud that allows content stored in the cloud to be pushed wirelessly to devices.

The company has already begun to employee lower level positions that are related to Web software and services. Apple doesn’t have a solid record when it comes to past Internet products that did not succeed as expected, such as MobileMe and Ping. iCloud is a big improvement and is currently working very well.

One difficulty that Apple faces is that many higher level potential employees are more interested in other companies rather than working for Apple. Apple’s Web services don’t appear to be as high of a priority to Internet engineers and look elsewhere for jobs. Nonetheless, Apple is a strong company and turnover rate is low in Apple’s higher positions.

What do you think? Feel free to leave comments and suggestions.

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What’s the cost of an Apple Store?

How much does each Apple Store cost? Based on Horace Dediu from asymco, each store was about $8.5 million per store, but now it is probably about $10 million per store.  These costs do not include the lease, operating costs, and inventory costs. How did he come up with that figure? Dediu took advantage of Apple’s balance sheets and took a closer look at the “Leasehold Improvements.” At first, there was no correlation between the Leasehold improvements and stores opened, when taking into account that spending occurs before a store opens, there was a consistent pattern. Over the time period illustrated, Dediu noted that Apple opened 220 stores and observed that Apple spent $1.9 billion, which accounts to about $8.5 million per store. It was about $8.5 million per store then, but now it is most likely $10 million per store now.

What are your opinions? Feel free to leave a comment!

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What’s inside the iPhone 4S?

After the launch, on October 14, many people now have the iPhone 4S. What’s inside the iPhone 4S? Well, for starters, the iPhone 4S has a major performance upgrade with the Dual-core A5 chip, instead of the A4 chip used in the iPhone 4. The iPhone 4S now has Siri as a built-in assistant and a 8 megapixel camera. It also records video with 1080p 30 fps (frames per second). It uses Wi-Fi 802.11b/g/n and now uses Bluetooth 4.0.

iFixit decided to disassemble the iPhone 4S and take a closer look to what’s inside the iPhone 4S. With a first look, they noted that the SIM card slot is back. After having a deeper look, they find that the iPhone 4S’ battery has an extra .05 WHrs comapred to the iPhone 4. The iPhone 4S has an extra hour of talk time compared to the iPhone 4 on the 3G network. The iPhone 4S has the same amount of talk time in the 2G network,  but 100 hours less of standby time, most likely because of the Dual-Core A5 chip consumes more energy.

For a more in-depth look into what’s exactly inside the iPhone 4S, check out iFixit’s iPhone 4S Teardown.

Feel free to leave comments and suggestions.

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How to: Change the Scrolling Direction in Lion

In Mac OS X Lion, you may notice that when you scroll up or down, using two fingers on the trackpad, the content of the page scrolls up or down, instead of the window around the content. Mac OS X Lion adopted the iOS approach to scrolling, so if you move your fingers up, the page is moved up. In many cases, this is more convenient and more natural, but for some, they may prefer the old way of scrolling instead. I will break down the process of how to change the scrolling. If you are not using a trackpad or Magic Mouse, go to the Mouse options and uncheck “Move content in the direction of finger movement when scrolling and navigating”. If you are using a trackpad or Magic Mouse, here is how to do it.

First, click on on the Apple logo on the top left of your screen.

Second, click in System Preferences…

Third, click Trackpad

Fourth, click Scroll & Zoom and uncheck the Scroll direction: natural

There you go. You are now free to scroll however you like.
Feel free to leave comments and suggestions on which way of scrolling you prefer.