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Apple & Android Covering Smartphone Ground

You probably all noticed that when you use your apps, there might be ads somewhere on the side. There are many ad companies that are trying to take advantage of all the apps available to smart phones. Global mobile ad network InMobi is making a big step to gain smartphone ad share. Last year in June, InMobi offered a $2 million dollar promotion for Apple and Android mobile app developers. How did it work? Usually InMobi keeps 40% of the advertising revenue, while the developer takes 60%, but during the promotion, the developer takes 100% of the advertising revenue. That encouraged people to sign up. By October 2010, InMobi was serving up 5.8 billion ad impressions on smart phones. The iPhone holds the largest amount of ad impressions for any single device out their. InMobi has also stated that in December, Android surpassed iPhone OS in holding the largest amount of ad impressions.

Google also purchased AdMob last year. With mobile advertising greatly increasing, Google wants to take advantage of all the different apps that publishers and developers make. Mobile advertising plays an important role in the marketing force. Apple at first did not allow any third-party mobile advertisers on its iAds mobile advertising platform, but it changed its agreement to allow third-party ad publishers.

Another big factor in the amount of mobile ad impressions on Apple and Android smart phone devices is the amount of activation claims. There are sources that say that there is a 2.5 to 1 ratio of Apple iPhone sales to Verizon Droid sales, but than again, there are also many other Android devices on other carriers. With the iPhone 4 becoming available at Verizon on February 10, 2011, I think iPhone 4 activation claims will increase and the iPhone 4 will definitely increase in mobile ad impressions. Ad companies should definitely keep an eye on the iPhone 4.

What do you think?

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AT&T vs. Verizon: Battle of the Features [Ad Edition]

If you live in the United States, the day has come. What day you ask, the day where Apple has created a CDMA version of it’s iPhone to run on the Verizon Wireless network. Though Big Red (Verizon) boast their network will be able to handle the new iPhone, do some of the features of the GSM AT&T iPhone seem necessary. Talk and data usage are extremely important – especially if you need to make a quick reservation. But the Verizon call quality is incomparable.

Pick your poison!

What network do you choose?

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Apple’s iPad, Top 1/3 Fortune 500 Company

Apple’s iconic figure and CEO maybe on medial leave, but that hasn’t hindered the success of Apple’s Fourtune 500 companies. Yes, their multiple Fortune 500 companies, from iPad to App Store that would be ranked in the top 1/3 if the product were just a company within itself. The success of Apple’s iPad has increased over the last 6 months. In the recent New York Times Article, Lohr writes about the extreme growth of Apple’s latest mobile device, the iPad. What fascinates me the most, the iPad is less than 1 years old from it’s release date from April 2010!

A little more than a decade a go, Apple was once “60 days from bankrupt”, but has turned the corner to great amazing products. The iPad was just warming up in 2010. The iPad is estimated to bring in $15 – 20 billion in revenue from it’s first year on market.

The amazing platform Apple has created not only makes you want to buy an iPad, but an iPhone, and maybe an iPod touch for someone else. Let’s look at the revenue for Apple $499 (16GB iPad) + $199 (16GB iPhone 4) + $229 (8GB iPod touch) = $927 – close to $1,000 per customer not bad! And that doesn’t include the people who may purchase a iMac to be a companion with their new iPad, so we can add at least $1,200 to the $1,000 revenue for Apple.

The $2,200 profit was just based on hardware, did you forget about the App Store? Though most popular priced apps are only $.99 to $1.99, the price can add up. It is estimated to be an approximate $50 per consumer for the iOS App Store and remember Apple gets 30% of the price. Now their is the Mac App Store and prices are increasingly higher. From $29.99 (Pixelmator – our review) to $79.99 (Aperture) – Aperture is made from Apple so that’s 100% profit in that instance. The App Store in itself is an estimate in 2011 to bring in $15 bilion dollars. That’s another Fortune 500 company within itself.

What do you think? Leave a comment.

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iTunes to go to the cloud with Safari?

First of all, let’s talk about Safari. What is Safari? Safari is a web browser. It is designed to remove the majority of distractions by having a browser frame that is a single pixel wide. The scroll bar appears only when needed. Safari works on iPad, iPhone, iPod touch, Mac, and PC. Safari Reader removes distractions such as ads and helps you focus on the online articles you want to read. Safari also has Private Browsing, which makes it so Safari does not remember information such as your history and cookies.

Now let’s talk about iTunes. What is iTunes? iTunes is a free application that runs on Mac and PC. It organized your music and movies into a library. iTunes can play your music, movies, videos, and TV shows on your Mac or PC. iTunes also has the iTunes Stores, a marketplace that sells music, videos, movies, and TV shows for you to download for a cheap price. iTunes also makes it easy to sync your music and videos onto your iPod, iPad, and iPhone. iTunes can also wirelessly sync your iTunes library to your Apple TV.

There have been rumors that iTunes is going to the Cloud with Safari. Apple may be preparing to merge Safari and iTunes. In December 2009, Apple bought the company Lala for $80 million. Using the technology from Lala, Apple will be able to incorporate iTunes into Safari and permanently make iTunes a web-only application that is exclusive to Safari. If this happens, Safari will most likely become a more popular web browser.

If iTunes goes to the cloud, there will be advantages and disadvantages. The advantage of iTunes going to the cloud is that you will be able to access your whole entire library from anywhere where you have access to the internet. The disadvantage of iTunes going to the cloud is that you won’t have access to your library from your computer alone. All the music, videos, movies, and other stuff that you purchased from the iTunes store would not be stored onto your computer if iTunes goes to the cloud. If iTunes were to shut down, all the money you put into buying the music and videos would go to waste.

What do you think? Is this a good idea or a bad idea?

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Steve Jobs on medical leave?

You all know that Apple makes great products such as the Mac and the iPod, but there is one thing you should all know. Everyone knows that Steve Jobs is the iconic figure for Apple. Steve Jobs is the co-founder and CEO at Apple. Everyone knows that without Steve Jobs, Apple would be very different. On January 17, 2011, Steve Jobs announced he would take his third medical leave in less than six years. With Steve Jobs taking medical leave, people can’t help but speculate what will happen if Steve Jobs leaves Apple for good. Apple’s stock always drops when Steve Jobs takes a medical leave of absence. Jobs also mentioned that he will still take part in the company’s major strategic decisions. Why is Steve Jobs so important? Apple is very unique when it comes to its products. Steve Jobs has an exceptional talent for creating new products that people want and love. He is able to think of various ideas and make it happen.

If Steve Job’s leaves, someone else will have to replace him. Will that person be just as good as Steve Jobs or better? While Steve Jobs is out on medical leave, COO Tim Cook has stepped in to take his place. Cook is known to focus on the company’s supply chain. Cook is also an important figure at Apple because his role in the company’s supply chain has made it so there are enough Apple products to meet the demand, while making sure there aren’t a ton of unsold products lying around. Maybe Tim Cook will replace Steve Jobs permanently if Steve Jobs leaves Apple. Not much is known about who will succeed Jobs after he finally decides to leave Apple for good.

When Steve Jobs sent the email to all Apple employees about his leave of absence, he asked for people to respect his privacy. Do you think people will really respect his privacy? There are many out there that want to know why he is taking a medical leave of absence and what is going to happen to Jobs. There are many who believe that Jobs should not have been given a liver two years ago. People believe that Jobs was given the liver due to his advantage of being a powerful, wealthy figure and that the liver might have been able to save someone else’s life who may have been on the waiting list for the liver. People want answers, and I don’t think they will respect Steve Jobs privacy.

What do you think?

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